Tiffin services and home-cooked meal deliveries are a rapidly growing category on Zomato and Swiggy.
Home-style tiffin services are particularly popular with working professionals seeking daily meal solutions, students in hostels, and bachelors in metros.
"Ghar ka khana" is a powerful emotional selling point on Zomato. Photos that look genuinely home-cooked — not overly styled — actually perform better for tiffin services.
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